Creating a News Release

Distributing a news release is an opportunity for your company to announce a new product, service, technology, or collaboration with another vendor to the media, investors, and customers. For our National Instruments Alliance Partners, we hope that you take advantage of these opportunities to tell your story in a meaningful way.

Some things to keep in mind

Your news release should announce something fresh and newsworthy and have an eye-catching headline that summarizes the main news and is benefit-oriented. Editors receive hundreds of news releases daily, so you should refrain from creating releases that are merely disguised advertising. It is much more effective if you focus on your company’s new developments and relate those developments to popular industry trends. Not only should you think about your news, but you should consider how it relates to the media you are targeting. Research the publications on your distribution lists to ensure that you are sending the most appropriate news to each outlet.

A Helping Hand

If you are planning to distribute an NI Alliance Partner news release, the NI Corporate Communications Department can help by reviewing your release for technical accuracy and appropriate content as well as providing quotes from NI spokespeople. Please send drafts of your NI Alliance Partner news releases to


One Response to Creating a News Release

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: