2. Is the application an extraordinary example of capabilities? Cool, cutting-edge, never-been-done-before. If it’s something that could get some mainstream attention, it might be a bonus. Or perhaps it is a novel solution. Well, having documented success help infiltrate a new business area.
3. Does the application address an identified marketing gap? You may have a lot of success in a certain application area, but might not have the case studies to prove it. So, identify the gaps and proactively try to find customers who are willing to share your success.
What matters most? Always make sure your case study has a clear and concise testimonial. Make sure every case study has a benefits statement for the end customer in addition to the technical details of application. Don’t just tell a technical story of “how.” Make sure you reveal the “why” behind the problem solving decisions.
Shout out to the Graphical System Design Achievement Awards