Still Decompressing from NIWeek and Alliance Day

Well, after nearly a perfect track record of recording a blog post every week, NIWeek finally snapped my string. While it was on my mind to get something out last Tuesday, my mind was a blur with information overload (and perhaps too many drinks at the evening activities). Nonetheless, I’ve gathered enough insights from the various sessions that I should have enough fodder for this blog in the coming weeks. Here’s a quick recap of Alliance Day.

Moving Forward Together

Alex Davern, our CFO, and Pete Zogas, our Sr. VP of Sales/Marketing, did their usual great job of explaining our business strategies. Alex talked about how our strategic plan had allowed us to continue to invest in R&D and our sales organization throughout the downturn, so we are in even a better competitive position as the economy recovers.

Pete then describe how NI continues to evolve as our system-level business grows. For instance, we are creating industry and application segment teams to develop key accounts and partners. We also continue to expand our service offering (e.g. design consulting, product customization, calibration, ….) to meet the needs of our customers and partners in more demanding applications. Finally, we are expanding our partner team:

  • Group Manager – Armando Valim
  • Solution Partners – Jack Barber
  • Software Product Partners – Jeff Meisel
  • Hardware Product Partners – Robert Jackson
  • Technology Partners – Rachel Garcia
  • Regional Partner Manager – Rob Reichmeider, ….

Empowering Your Business

The rest of the day was packed with sessions designed specifically for our Alliance Partners. As mentioned in my last post, there were product sessions about you can use them to win more business and training on our latest architectures to facilitate your development.

But, given the nature of this blog (and my own interests), I’ll stick mostly to the business empowerment sessions offer insights and information on running your business, improving your marketing, and more. In the coming weeks, I’ll relay information from several of those sessions. Of course, that will pail in comparison hearing it directly. So, make plans to attend NIWeek next year!

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